About Gretchen Camp, M.Ed.

Gretchen Camp is the founder of ParentWell™, a parenting wellness framework designed to help organizations address one of the most overlooked drivers of performance, retention, and wellbeing: the realities of working parenthood.

With more than 25 years of experience in early childhood education, Gretchen spent decades inside classrooms and schools observing a pattern most workplaces never see clearly. Highly capable, committed parents were doing everything they could for their children, yet carrying significant stress, uncertainty, and cognitive load into their workdays. The issue was not effort or intention. It was a lack of developmental understanding and practical support.

That insight became the foundation of ParentWell™.

ParentWell™ translates the science of child development into clear, actionable frameworks organizations can use to support working parents in a way traditional wellness programs cannot. Rather than focusing on short-term stress management, Gretchen’s work addresses the root causes of parenting strain that directly impact focus, emotional regulation, and performance at work.

Central to this work is her Skill-Building Parenting™ framework, which reframes behavior as something that is built, not managed. When parents understand how skills develop and what children actually need at each stage, daily life becomes more predictable and less reactive. That clarity carries directly into the workplace.

Gretchen brings both scientific depth and real-world credibility to her work. Her experience spans classrooms, families, and organizational settings, allowing her to connect child development, mental wellbeing, and workforce performance with clarity and precision.

Her work is trusted by organizations seeking a more effective, proactive approach to supporting working parents. One that strengthens culture, protects performance, and acknowledges the full human reality employees bring to work.